Marketing Reform Boutique Fitness Studio â€Myassignmenthelp.Com

Question: Discuss About The Marketing Reform Boutique Fitness Studio? Answer: Introducation Reform Boutique Fitness Studio offers a wide variety of fitness program at an affordable rate to the customers. They offer regular fitness classes to people of both the genders. There are a wide range of different equipments which are available for training. Reform Boutique Gym also provides fitness facilities to regular and walk-in-customers. The walk-in-customers get attractive discounts and packages if they prefer to visit the gym next time. This gym is well equipped with various kinds of line equipments such as solectorized weight machines, cardio machines, yoga and martial art studio, balance and stretching equipments, a massage studio and a free weight machine (Corsino et al. 2016). They also provide personal training classes to the new joinees and give them their diet plan. The fitness instructors of the gym demonstrate the correct and the right way to use the equipments and also keep a close track so that the customers cannot misuse the equipments. The management committee of Reform Boutique Studio also ensures that the gym is clean and it is free of safety and healthcare hazards. There is also regular workshops and classes and thus it has helped the health conscious people who are enrolled in the gym. The instructors also develop personal exercises and diet plans for the regular members. Reform Boutique Studio also has provision of refreshments and snacks after exercise. These refreshment and snacks diet is prepared by fitness experts keeping in mind that it does not affect the health of the customers (Yu et al. 2014). Reform Boutique Studio has introduced rowing machine in their fitness club which will help in different ways to the customers. Rowing machine is an effective aerobic exercise for all ages and it is an important contributor for fitness of an individual. This machine can strengthen their cardiovascular function, tone and build their muscles and improve their endurance. It is a very important machine which will help to burn the calories and also help to maintain a proper body weight. This machine is beneficial for both young and middle aged customers to maintain fitness (Bosch et al. 2015). The customers using this machine must use them on regular basis or else it will not reap them proper benefits. Rowing is also an important alternative for people with joint and back pains and thus it helps them to remove strains on that particular area as long as they use it properly. It puts minimal stress on the joints and thus relieves their pain. This machine also increases the heart rate and oxy gen intake of the body for an effective cardio workout. A rowing machine is also an important alternative for those individuals who are unable to perform weight bearing exercises such as hiking, yoga, running and walking. It is also effective for individuals to prevent injury and is an excellent way to strengthen the knees after surgery. Thus, the customers of Reform financial Boutique refer their buddies and friends to join the fitness club due to the immense benefit of this rowing machine (Simpson, Pearson and Scammell 2016). Effective market analysis and sole justification of an organization have certain significant measures that need to put on for the sustainable condition of the organization. The product emphasizes and the promotional strategy analysis is the key strategies that need to take care as the organization has to distinguish them from the others. The gap analysis of an organization is a kind of identity and potential expectation to enhance the strategic marketing. It is a process of achieving existing strategy and to meet the potential goal in a quick time. Thus the reason behind the gap analysis is quite clear to the organization perspective. In case of new product launched the organization has to take some quick steps regarding the enhancement of performance. In this globalized market, retail pricing and internet booking are utilized in a huge manner. Thus, customer preference has changed by the change of decade. The traditional or potential performance will be enhancing the technological impact of the company that seems the majority of the customer like to have this in their life. Another gap in marketing aspect is an expectation (Boykin, Leitheiser and Martin 2015). Customer expectation has been changed as the company provides certain objective and delivering latest and updated models of satisfaction. So the gap between the marketing strategies prevails over there as well. The fees strategy has also changed in this mannerism. Earlier when a long term investment has to be made for the gym and there are no segmented fees providing facility however in this boutique fitness studio the membership fees is very accountable. There is budget segmentation as well. Boutique fitness studio also has the facility of lounging and the fitness classes that provide classy fitness to the customers (Malinova and Park 2015). There are member ship cards and people who acquire those cards have 50% membership growth in every year. The quality analysis in Boutique fitness studio is much efficient and enlarges as the comparison to the earlier one. The affordable price rates and the promotional activities of the studio encompass the parking of the customer, premium segmentation of lower membership fees and have the value for money strategy (Dale 2015). These are the facilities that the new studio has brought to attract the customers for their preferred fitness up graduating. They have objectives to make five other fitness studios that available easy frequency to the customers as well. There are three different kinds of pricing strategy that organization has implemented for the development of their business. At first, the customer view of price, Price from the perspective of societal, an economic perspective of rational man pricing - these are the three segmented pricing strategy that needs to be implemented for the enhancement of business. Here, in this case, new fitness studio has to mend their price rate and implement new strategies to overcome the situation of more people engaging and the set some price standard to make more involvement of customer gathering (Zeng, Dasgupta and Weinberg 2016). The demand curvature will enhance the price and the satisfaction level of the customer matched. Reference List Bosch, S., Shoaib, M., Geerlings, S., Buit, L., Meratnia, N. and Havinga, P., 2015, September. Analysis of indoor rowing motion using wearable inertial sensors. InProceedings of the 10th EAI International Conference on Body Area Networks(pp. 233-239). ICST (Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering). Boykin, J., Leitheiser, J. and Martin, F., 2015. The HPT Model Applied to a Yoga Studio's Performance.Performance Improvement,54(1), operations. Corsino, L., Hazelton, A.G., Eisenson, H., Tyson, C., Svetkey, L.P., Sha, R., Ostbye, T. and Wolever, R.Q., 2016. The Duke Employee Weight Loss Program: Report of a Duke Diet and Fitness Center Pilot Study.International Journal of Occupational Safety and Health,4(2), pp.44-50. Dale, B., 2015.Total quality management. John Wiley Sons, Ltd. Malinova, K. and Park, A., 2015. Subsidizing liquidity: The impact of make/take fees on marketing quality.The Journal of Finance,70(2), pp.509-536. Simpson, A.I., Pearson, R.G. and Scammell, B.E., 2016. Ten minutes ergometer rowing exercise increases pressure pain thresholds in high performance rowers.Annals of Sports Medicine and Research,3(7), p.1087. Yu, H.S., Zhang, J.J., Kim, D.H., Chen, K.K., Henderson, C., Min, S.D. and Huang, H., 2014. Service quality, perceived value, customer satisfaction, and behavioral intention among fitness center members aged 60 years and over.Social Behavior and Personality: an international journal,42(5), pp.757-767.